"IT investments failing to provide returns" screamed the headline in Silicon.com.
"IT investments are failing to provide the benefits and returns expected, according to a survey of senior IT executives. IT directors ranked the importance of aligning IT and business objectives as high at 8.3 on a scale of one to 10, but the respondents only rated their success in achieving alignment at 6.2," said the article.
For more than a decade, strategic planning and strategy have been at or near the top of the list of topics CIOs report as a perpetual challenge.
But unlike other topics, it's something that's hard to get your hands around. When and how do you do it? With whom? What does it look like when completed--if it ever gets completed? How long is it good for?
According to a study of Global 2,000 IT executives, commissioned by Mercury Interactive Corporation and conducted by Forrester Research of Cambridge, Mass. in August and September 2002, 34 percent rated as a "huge challenge" the task of ensuring that IT plans supported business needs and strategies.
According to McKinsey (The McKinsey Quarterly, 2002 Number 4 Technology) most companies have failed to create true partnerships of this kind, "because IT units often report only to the chief information officer, while business leaders have no incentive to run IT with the same rigor they bring to running the business". They continue ... "If companies really hope to become smarter about technology, they should make their business leaders accountable for getting results from IT investments and make their IT managers accountable for the performance of the business."
AT Kearney, from a survey conducted in December 2001, report that only 17% of businesses had IT strategies that were "fully aligned and developed simultaneously" with corporate strategy. Futhermore, 45% of participants did not feel that their IT strategies were developed to support or align with their corporate strategy.
AT Kearney concluded: "There is much more value to be realized through improved business and IT alignment".
As difficult as it is, there is a solution which I believe will remove the "IT alignment problem" from the top-10 list of executive's concerns.
What needs to be done? There is no one-size-fits-all approach to IT alignment. But you can start by ensuring that you have an IT strategy that everyone, especially non-IT people, can own and understand. Explain how it links to the overall business strategy and make sure that it contains enough short-term actions that drive visibility and credibility.
The CIO's challenge is to make:
client engagement;
value propositions; and,
change management
the IT strategy's key principles of design and operation. The goal is to ensure that these become core management competencies of the leadership team - and not just for the IT department.
If you get this right, everything else should start falling into place. Apply this principle to your strategic IT governance, planning, executive sponsorship, IT investment, IT architecture, project & risk management, portfolio management, IT people management, IT research and development, IT services management and internal/external IT sourcing, and infrastructure decisions.
By developing plans and executing actions based on this IT alignment principle, collaboration will be built from a common framework. The importance of this framework is that it provides a tool to get the managers of business units and the managers of the IT units that support them to align their different goals.
In my experience it is critical to ensure that you have people who can act as "bridges" between business people and the IT experts. There are some real differences of culture, values and language to be handled. Again, make engagement, developing value propositions, and change management their critical success factors.
Ensure that there are business benefits defined at each stage of the program, so that you can clearly align the outcomes from the projects and the technology implementation back to the realisation of business benefits. The regular mapping of business benefits to projects is often overlooked or not managed well, leading to a lack of reconcliation with the business case and lack of credibility. You should trace benefits even though it is a rare, and difficult, process.
Behind the scenes, plan IT architectures for the right reasons.
They need to constantly reflect the latest business vision, key strategy themes and technology trends, and must evolve as the business and technology evolves. Use them to position individual projects in the pportfolio model so that they contribute to a cohesive, efficient whole. This means you can avoid fragmented, hard-to-integrate and expensive-to-maintain solutions. The IT architectures need to echo and contribute to the strategy, not dictate it.
To re-focus on alignment, the key to creating and capturing value through enabling technology is to follow a path of building collaborative value propositions. That is, collaborating at the earliest stage with the business leaders in understanding their customer value proposition and enhancing and enabling that proposition with an IT value proposition.
CIOs must become leaders in the process of creating collaborative value propositions with their customers and their customers' customers. This is a essential competency and the key to achieving alignment between IT and business strategy, and the path to removing this alignment issue from the list of perennial top 10 concerns.
Alignment Audit:
See the phased Work Plan for my Business-IT Alignment Audit Service
For CIOs read my articles
- The CIO's Leadership in Business Innovation
- Effective Engagement: How CIOs Can Solve the Business-IT Alignment Gap (blog) and,
- How CIOs Can Solve the Alignment Gap (published article)
Complete and Free Articles on Business-IT Alignment at www.digitalinvestor.com.au
IT-Business Value Propositions, Setting the Agenda
Business-IT Alignment, a Business Core Competence
Business-IT Alignment Process Surveys
Business-IT Alignment, Challenge - Why Is It Difficult?
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What's your view on the enduring problem of lack of alignment between IT strategy and business strategy? Where does the key challenge lie? Post your Comments.
How can I help?
Email me; Call (Australia) +61 403 345 632 (direct); +1(817) 382-4453 (SkypeIn USA); +852-8199-0189 (SkypeIn HK);
"We hired Walter to complete a technology audit, but he gave us much more -- he is relentless in forcing managers to identify and articulate their value proposition, the singe-most important factor in working out why they even get up in the morning. It's hard to believe how many people ignore this basic tenet of business life." Zenon Pasieczny, Director, Saphet Capital Management
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